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INC SIG: Dare to Be Your Own Brand

  • 13 May 2015
  • 5:30 PM - 8:00 PM
  • Wellstar Development Center 2000 South Park Place Atlanta, GA 30339 Sinclair Room

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  • Join and be credited your attendance fee.

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Successful personal brands are not a superficial façade.

They are special relationships, built on delivering significant, real value for others that come from the heart of who you are and what you stand for. 

Dare To Be Your Own Brand reveals how you can get clear on what makes you unique. Being more of who you are, not less, is a creative force for personal and professional enrichment and impact. Your personal brand can only succeed when others experience the essence of what drives you – it’s in your DNA.

Join Carol Chapman for an inspiring and engaging session to:

  1. LEARN  what a brand IS and what IT’S NOT
  2. DISCOVER  the three (3) essential ingredients for a successful personal brand
  3. Employ  five (5) critical steps to be more of who you are and build enduring branded relationships

Carol Chapman is a Brand Experience Architect that works with organizations, teams, and individuals to build their brands from the INSIDE OUT. For the past decade, she has used pioneering methodologies and tools to help organizations and individuals develop authentic brands anchored in their unique Brand DNA.

She is founder and Managing Principal of Heartfelt Brand. Her background includes co-founding Performance Inspired, Inc. (producers of America’s Most Inspiring Companies lists published by Forbes) and The Brand Ascension Group, LLC, a brand development consultancy. She also spent several years in senior executive positions at InterContinental Hotels Group (IHG) including Vice President, Human Resources—Asia Pacific as the chief people officer for 25,000 employees spanning 120 properties in 22 countries.


Carol co-authored and published Brand DNA: Uncover Your Organization’s Genetic Code for Competitive Advantage—available on Amazon.com.
She is certified as an Executive Coach and coach/trainer in Emotional Intelligence through TalentSmart®.

Twitter: @carolchapman 

Partial Previous Speakers List:

Kettering Executive Network

Operational Excellence Society

Society of Consumer Affairs Professionals

Customer Experience Professional Association (CXPA) Atlanta Group

European Customer Experience World 2012 Conference – London

Excellence in Customer Experience 2012 Conference – Antwerp

Society for Human Resource Management – Colorado Springs

American Business Women’s Association (ABWA)

National Association of Women Business Owners (NAWBO)

Location: Wellstar Development Center
2000 South Park Place

Atlanta, GA 30339

Sinclair Room

$20 – Non-Members (join now!)

 Chapter ChIP Code CH9047

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