The purpose of the session is to demonstrate how Return on Investment (ROI) of learning is measured and evaluated through a new model that connects instructional design, creating behavior changes, enhancing organizational learning, and results in justifiable outcomes. Attendees will come away from the session with insights into how to implement this model in their organizations, examples where ROI is being measured in progressive organizations, and the implications of this work to both practice and research.

Theoretical and Practical Significance Learning measurement continues to confound organizations, both large and small.  The lack of learning measurement at the organizational impact level is a result of many issues including a lack of evaluation knowledge, fear of accountability, and difficulties in separating learning program effects from other organizational influences.  The ROI by Design® measurement methodology builds upon the established best practices outlined by ATD and Donald Kirkpatrick.  The practical application of this methodology allows for a refinement in the understanding of the value of learning design and the ability of learning interventions to be utilized to both predict and drive organizational strategy, which relies on human performance.

Objectives:

• To learn how standardized learning design enables the ability to measure learning outcomes and show how programs impact the learner, the job, and the organization.
  
• To observe examples of measurement methodologies being utilized in organizations to create accountability and learning organizations.
  
• To witness learning measurement data currently being generated and used for data driven decision making in organizations
  

Laura Paramoure, EdD, has more than 25 years of academic and private sector experience in organizational development, performance improvement, and training design and delivery.  In addition to completing extensive secondary literature reviews, Dr. Paramoure conducted primary research to develop thought leadership on training effectiveness and measurement.  Dr. Paramoure is the author of ROI by Design® (2014); and Perceptions of training and non-training managers of organizational impact measures based on design intent. She has been a featured speaker on the topic of return on investment for training at seminars and conferences for organizations such as Association of Talent Development (ATD), Academy of Human Resource Development (AHRD) and the International Society of Performance Improvement (ISPI). Her private sector experience includes senior level management with Parata systems where she was responsible for establishment and deployment of both domestic and international training systems to meet technical and developmental strategic objectives.  She is currently the CEO of eParamus, a company which helps organizations of all types and sizes optimize and verify the impact of their training programs.

Laura completed her Ed.D. at North Carolina State University with major study in Adult Education and a specialization in Organizational Development, a master’s degree in organizational communication from North Carolina State University and a BBA degree in Marketing from Kennesaw State University.